What makes a good logo design?

When it comes to a logo design, there’s no denying that a lot of it comes down to personal opinion. One person’s masterpiece is another’s eyesore. However, there are certain criteria we can use to determine whether a logo is truly well-designed or not. It’s not just about whether it looks aesthetically pleasing – a good logo has to effectively communicate the brand’s message and values.

Simplicity vs. Complexity:

Let’s start with the basics. Keep it simple, stupid! Don’t make your logo too detailed or cluttered. The more elements you cram in, the harder it is for people to remember. Think about the logos of Nike, McDonald’s, and Audi – they’re dead simple, yet instantly recognisable.

Authentic vs. Generic:

It’s easy to look at what your competitors are doing and just copy them. But where’s the originality in that? Your logo needs to be unique and differentiate you from the crowd. Trying to be a carbon copy just makes you forgettable.

Irrelevant vs. Relevant:

Of course you’re going to have personal opinions on what you like, but that’s not the be-all and end-all. Your logo has to align with your brand and resonate with the audience you’re trying to attract. If it doesn’t, it’s just irrelevant.

Trendy vs. Timeless:

Trends come and go, so you don’t want your logo to be a slave to the latest fad. You need a classic, enduring design that will stand the test of time, not one that’s outdated in a year.

Typography Troubles:

The font you choose can really set the tone. But steer clear of anything too fussy or ornate – it won’t scale well and can be a nightmare to read, especially at smaller sizes.

Lack of Adaptability:

This ties back to the simplicity point. If your logo is overly complex, it’s not going to translate well across different mediums and platforms. Simplicity equals versatility.

Clichéd Graphics:

Urgh, coffee shop logos with coffee beans, financial firms with scales – enough already! Don’t be so predictable. Your logo should be more than just a literal representation of what you do.

To conclude:

Remember, your logo isn’t just a visual mark. A good logo is a gateway that invites people to engage with your brand. It needs to do more than just tell people what you do; it needs to capture who you are. Get that right, and you’re on to a winner.

 Saj – Graphic Designer for VAB-U.com